Well, those in the know realize that that inquisitive interlocutor of “Billy Boy” fame got it all wrong.
Can she bake a cherry pie, Billy Boy, Billy Boy?
“Billy Boy”
Can she bake a cherry pie, charming Billy?
It’s not cherry but pumpkin that will cause the itch that does the trick, if you are a guy that is. Peter Dichter writing in Drug & Cosmetic Industry way back in the ancient days of 1995, December to be precise, informs his readers of a study conducted by “Dr. Alan Hirsch of the Smell & Taste Treatment and Research Foundation of Chicago” that looked into smells and arousal. “I know that expensive perfumes have advertised for years that they have seductive powers above and beyond mere smells,” writes Mr. Dichter. “But, as it turns out, it is not the expensive perfumes that have this power. It is the aromas of ‘pumpkin pie, licorice and lavender.’” And you thought that Halloween was just a lot of candy corn and toothaches! Obviously, there’s quite a bit more going on around that time.
We can’t promise that Kizakura’s Pumpkin Beer will sweeten your love life, although there are reported to be more than a few kappa hanging around that wonderful brewery, but it will definitely please your palate. The nose is unequivocally pumpkin. Did I say “pumpkin”? Well, I’ll say it again, and again, and again.
There’s less pumpkin on the palate, but the whole experience is reminiscent of a thoughtfully and well endowed (no, we’re not going to say that) harvest festival. There are what we will call “seasonal spice notes” that go so well with that orange squash and an unobtrusive and refreshing level of carbonation. The abv is 5%, and the color is certified autumnal.
Great job, Kizakura! Why don’t you keep it coming all year around?
Oh, and Happy Halloween!
Drinking Japan 