The Drinking of the Green: Euglena Review, Part 2

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After last week’s festivities, we have decided to keep this entry short. Drinking Green As we mentioned last week, Euglena is a green powder that contains a number of healthful ingredients. In addition to Euglena gracilis, the powder includes organic barley grass, a plant in the parsley family called ashitaba (Angelica keiskei), and chlorella, which … Continue reading The Drinking of the Green: Euglena Review, Part 2

The Drinking of the Green: Euglena Review, Part 1

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We were going to festoon our site with green balloons this week in honor of St. Paddy’s Day but nixed that idea pretty quickly: drinkingjapan.org does not have an anti-balloon-popping-weapon defense system in place to prevent deflation. Perhaps we should consult with Jeff Koons to find out what his plans are for balloon defense post-bow-wow … Continue reading The Drinking of the Green: Euglena Review, Part 1

A Tale of Two MBAs: Miyama Winery’s Muscat Bailey-A

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Last week we wrote about an MBA from Suntory. This week we present an entirely different MBA for your juxtaposition. We would also like to say, We stopped in at this Gunma-ken winery a couple of months ago. We didn’t have much time, and they didn’t have a tasting room. Some bottles of Muscat Bailey-A … Continue reading A Tale of Two MBAs: Miyama Winery’s Muscat Bailey-A

Ozenoyukidoke Shinnengoyosake (尾瀬の雪解け 新年御用酒): Try a Little Filial Imprinting This Winter

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For Some, the Mama Duck We all learned about ducks and filial imprinting in high school or university. You remember, right? The first thing ducklings see upon hatching is mama duck’s derrière, and they dutifully waddle behind the behind, which is sort of how some people in representative democracies vote, going for the candidate of … Continue reading Ozenoyukidoke Shinnengoyosake (尾瀬の雪解け 新年御用酒): Try a Little Filial Imprinting This Winter

Marketing Sake: The Visual Element

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In last week’s entry we discussed the marketing of sake. We continue with that theme this week, focusing on the importance of the visual. “The consumption of craft products is currently flourishing….This study deals with consumers’ preferences in a context where...globalization is threatening traditional handicrafts. To analyze the attribute preferences of consumers [we examined]...three highly … Continue reading Marketing Sake: The Visual Element