I This is the sixth entry in our multi-part series on marketing Japan to affluent foreign tourists. Is shop till you drop about to stop among the inbound? Well, an abrupt halt seems unlikely, but the sight of hordes of tourists leaving the shores of Nippon with bags and boxes of merchandise, homeward bound like … Continue reading Selling Nara to the Well Heeled →

Yakushi-ji's East Pagoda is a Japan's National Treasure in Nara, Nara prefecture, Japan.* This is the second entry in our multi-part series on marketing Japan to affluent foreign tourists. Our story begins in Nara, a city that attracts more than a few tourists, to be sure, but punches way below its weight when one considers its historical and cultural … Continue reading Nara City, Nara Prefecture →