Marketing Sake: The Visual Element


In last week’s entry we discussed the marketing of sake. We continue with that theme this week, focusing on the importance of the visual. “The consumption of craft products is currently flourishing….This study deals with consumers’ preferences in a context where...globalization is threatening traditional handicrafts. To analyze the attribute preferences of consumers [we examined]...three highly … Continue reading Marketing Sake: The Visual Element

“No!” Is Yes This Year

No park—no ring—no afternoon gentility—        No company—no nobility—No warmth, no cheerfulness, no healthful ease,   No comfortable feel in any member—No shade, no shine, no butterflies, no bees,No fruits, no flowers, no leaves, no birds,        November!1 The excerpt above is from “No!,” a poem by the regrettably oft-overlooked English poet Thomas Hood (1799-1845). In this short work the poet … Continue reading “No!” Is Yes This Year

Tokyo Hop Planting @ Sekimae, Musashino!

April 11, 2021 Hiramaki-san, brewer at 26K brewery in Musashisakai, Tokyo, invited us to a unique event - hop growing in Sekimae, Tokyo. We were out there with green thumbs, it is to be hoped, planting the rhizome (rootstock), not seeds, that are expected to bear the hops that will be used in the local … Continue reading Tokyo Hop Planting @ Sekimae, Musashino!

Oku-Izumo Vineyard’s Pinotage 2020 (奥出雲葡萄園 ピノタージュ2020): It’s Real, and It’s Real Good

The Real Deal A few days ago the following Bloomberg headline appeared in The Japan Times: “This Digital Art Collage Sold for a Record $69 Million.” Readers are encouraged to pause for a few minutes to let this sink in. The key word here is “digital.” You see, the work of art in question does … Continue reading Oku-Izumo Vineyard’s Pinotage 2020 (奥出雲葡萄園 ピノタージュ2020): It’s Real, and It’s Real Good

Who we are:

William F. O’Connor, Ed.D., MSSc, M.A., B.A. is Professor Emeritus in the Department of Business Administration at Asia University. He holds Level 3 Certification in Wines and Spirits from Wine & Spirit Education Trust, Ltd. (London), International Kikisake-shi (Sake Sommelier) Certification from SSI International (Sake Service Institute International, Tokyo), and a graduate certificate in Gastronomic … Continue reading Who we are: