Anticipation: Moritami Sou Honke’s Nigorizake

Featured

Many years ago, there was an interesting commercial running on American television channels. It showed ketchup emerging ever so slowly from its bottle, while the Carly Simon song “Anticipation” played in the background. The unstated message was that this product is so thick and rich that it just has to be delicious, and, naturally, one … Continue reading Anticipation: Moritami Sou Honke’s Nigorizake

An Apple Called “Cat” and What It Can Do

Fallen Apples* The word cat makes an appearance in a number of English expressions, the often-used “to let the cat out of the bag,” the ever off-putting “to skin a cat,” and the inscrutable “to rain cats and dogs,” for example. Lesser-known of course are the obsolete “you kill my cat and I’ll kill your … Continue reading An Apple Called “Cat” and What It Can Do

Afterthought

Man by Pins, Jacob (1917-2005) - 1984 - Jewish Historical Museum, Netherlands - Public Domain.https://www.europeana.eu/item/270/resource_document_jhm_museum_M008413 This is the eighth and final entry in our multi-part series on marketing Japan to affluent foreign tourists. A growing number of people and firms within the Japanese hospitality sector now understand the importance of attracting the high-end traveler, who … Continue reading Afterthought